0131 654 4600 info@nsd-labels.co.uk


New gin brand identities for Charles & Mike Distilling Ltd have been captured with bold labels
designed by agency Avian based in Broughty Ferry and produced by NSD Labels at their Scottish base
in Dalkeith.
Charles & Mike Distilling Ltd was founded in 2020 by Charles Handbridge and Mike Tyler after both
working in the industry for a long time and understanding the process of distilling. All their spirits are
hand crafted and copper column distilled in small batches at their Distillery in the heart of Essex.
Inspired by their ongoing work for leading drinks brands, Charles & Mike Ltd approached Avian and
NSD Labels for guidance in creating a premium ‘look and feel’ for their Big 7 craft gin products that
reflected the brand and what it represents.
They were looking for a dynamic, eye catching identity to match their bold, new gin profile.
Avian created a new brand identity and label for ‘Big 7 London Dry Gin’ that truly brings to life their
strong, punchy spirit distilled from seven tentatively selected, powerful botanicals.
NSD Labels worked closely with the team at Avian advising on the most cost-effective label materials
and foil finishes. The labels were digitally printed on pearlescent stock with premium copper foiling.
The end result is high-end packaging with strong visual appeal, giving standout for Big 7 in its crowded market sector. Following the success of Big 7 London Dry Gin, Charles & Mike Distilling developed another Big 7 Gin release – Blackberry Gin. Using the signature bold 7 graphic in a lux purple foil which brings this eye catching, blackberry infused spirit to life.


Co-owner of Charles & Mike Distilling Ltd, Charles Handbridge said:

“What we liked about NSD Labels
was their desire to help us achieve our goals. Both cost and turnaround times were very important when choosing a supplier but ultimately, Charles and Mike Distilling were looking for long term partners they could create a good business relationship with.
Along with collaboration between all parties, NSD Labels combined many different techniques in order to achieve the desired end result and premium look for the Big 7 gin. They were professional, flexible and very accommodating with every request that we had. The team took the time to understand our brand and vision for our labels, offering exceptional advice throughout the process. We wouldn’t hesitate to recommend NSD Labels and our advice to any customer would be talk through your ideas and work together to find the best solution. We are delighted with the end results and look forward to working with NSD Labels long into the

NSD Labels managing director, Chris Hogarth, added:

“We were delighted to produce labels for Big 7 Gin. It was paramount to get the labels looking premium and consequently we had a number of discussions with Avian and Charles & Mike Distilling Ltd to fine tune the development process. The end result is indicative of our willingness to spend time and work with our clients to develop innovations that help differentiate their packaging, create stand-out and provide them with a competitive edge.”